Muthakier booked for SA clothing store well done also explanation as to why we cannot give product name just yet

Our sweet little Muthakier booked for SA clothing store, WHY we cannot say the name - as it is confidential until aired on tv, social media, or on print (billboard or in store windows, so keep an eye out for our little dude. Why We Can’t Tell You the Name of the Commercial Until It’s On Air When you audition for a TV commercial with DJ’s-Naledis, we often can’t tell you the brand name until the advert is officially released. Why? Our clients spend a lot of money creating new ideas and products. They don’t want their competitors to find out and copy the idea before it’s on TV. If the secret gets out, another company could rush to make a similar advert and release it first — wasting all our client’s hard work and money. This is called confidentiality. It protects: The client’s ideas The advert’s storyline Everyone’s job opportunities (because if the ad gets cancelled, no one gets paid!) So, until the commercial is on TV or online, we simply call it “a confidential advert” or “a new product launch” — and only share the details when it’s safe. ✅ Bottom line: Keeping it a secret is part of being professional in the industry